HELM is a global sports management and consulting firm headquartered out of Toronto, Canada and Cape Town, South Africa. We represent elite professional and college athletes and advise sports organizations on their business and strategic objectives.​

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We specialize in athlete management, contract negotiations, media & communications, sports marketing, sponsorship sales, brand partnerships, data analytics and high-performance strategies.

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Our priority is to unleash the potential of our clients and deliver a return on investment for all parties involved. We target future superstar athletes and help them navigate the challenging and rapidly evolving environment to ensure long-term success.

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We pride ourselves on our passion for sports, wide-ranging experience, results orientated approach and uncompromising attitude to professionalism.

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We're a young organization that understands modern-day athletes, influencers and fans. We look forward to solving your challenges with fresh, innovative solutions.